Gelderland wants to be the circular example for the rest of Europe. Key to realizing this is to involve young people in this process, so they think in new ways of value creation and circular economy right from the start of their career.
To further contribute to the growth and realization of circular ambitions of the municipality of Nijmegen, they asked us to organize the Gelderland Circular Challenge. For this challenge, four local companies, as well as the municipality itself, issued a circular challenge for the 30 participants.
Together with Sustainable Motion and Het Groene Brein we recruited 30 young professionals and challenged them to co-create a circular Gelderland. The program was divided into four parts, to enable the participants to work from challenge to solution along the lines of Design Thinking.
Kick-off: The teams learned the ground principles of how to organize for a circular economy, got to know each other through teambuilding workshops and got acquainted with the challenges to solve.
Expertise Lab: With training and workshops from industry experts, the teams were supported in their creative process to get to innovative solutions for each of the challenges.
Building Lab: the teams visited the creative ecosystem of The Smeltkroes in Nijmegen and got insight in how to visualize their innovative ideas to make them tangible and test them in real life.
Final: the teams presented their ideas to a Dragon’s Den jury.